The STR Business 101 Course That Builds Your Foundation Right

Sign up for this free course to discover how to structure, brand, and finance your STR business, protect your assets, and position for long-term growth.

STR Investing - Business 101

Build a strong foundation for your STR business. Learn branding, setup, banking, taxes, and key systems to start right.

About This Course

Every successful STR starts with the right foundation. Without it, operators risk messy finances, unclear branding, and exposure to unnecessary liability.

This course gives you the essential playbook for structuring your STR like a real business. You’ll learn how to set up accounts, form your entity, understand taxes, and build a brand guests actually remember.

Whether you’re starting fresh or growing, these basics protect your business today and prepare it to scale tomorrow.

Browse Lesson Plan:

Introduction

Learn how to turn your STR into a real business with the right structure, finances, and systems.

Branding

Discover why branding matters, how to design logos, and how to position your STR for higher rates and loyalty.

Bank Accounts

Coming soon.

Creating Your Business

Learn entity types, EIN setup, and the essential steps to run your STR like a professional company.

Taxes

Coming soon.

Techvestor (with Nilza Santana)

Learn how to hire, onboard, and retain global talent to grow your STR team efficiently and sustainably.

Related Courses

Learn the STR systems pros use to manage cleaning, vendors, and revenue—without burning out.

Master STR taxes: use the loophole, qualify for REPS, track books, and stay audit-ready while maximizing deductions.

Frequently Asked Questions

What is STR Investing?

STR Investing is the education arm of our ecosystem, led by Mark Lumpkin and Taylor Jones. We built it to cut through the noise and give investors straightforward, actionable strategies for short-term rentals. Think of it as your free training ground — from acquisitions and design to operations, amenities, taxes, and beyond. It’s where today’s operators learn the same frameworks top STR pros actually use.

How much do your courses cost?

Nothing. They’re 100% free. We add new lessons regularly so you’re always up to date — but you’ll never have to pay to access them.

Do I need to own a property already to benefit?

No. These courses are designed for both beginners and seasoned operators. You can start learning before you buy — so when the right opportunity comes along, you already know what to do. And if you are ready to buy, our sister company STR Search (led by John Bianchi, “The Airbnb Data Guy”) can help you find and underwrite the right property.

How is this different from free advice on YouTube or TikTok?

Simple: depth and credibility. The STR space is flooded with surface-level tips and “gurus” chasing clicks. We’ve managed and invested in over 140+ properties ourselves. Our lessons are built on real numbers, real systems, and real results — not hype. Every course is structured to give you repeatable frameworks you can actually apply, not just recycled soundbites.

How do I get started after I finish the courses?

If you’re ready to put what you’ve learned into action, the next step is working with John Bianchi and STR Search. That’s where you’ll move from education into execution — finding profitable markets, identifying the right properties, and running the numbers with confidence. Learn more at strsearch.com.

Disclaimer: STR Investing provides educational content, resources, and strategies designed to help short-term rental (STR) investors make smarter decisions. While we share proven frameworks, expert insights, and real-world examples, we do not guarantee the financial performance of any property, portfolio, or investment. Real estate markets are inherently unpredictable, and individual results will vary based on factors such as location, regulations, management practices, financing, and other variables beyond our control. Any tax-related discussions, including topics like depreciation or the STR tax exception, are for educational purposes only. Achieving potential tax benefits requires meeting specific IRS qualifications, and we strongly encourage you to consult with a licensed tax professional or financial advisor before making investment or tax decisions. By accessing our courses, tools, and resources, you acknowledge that all investments carry risk. Past performance is not indicative of future results. STR Investing is not a tax, financial, or legal advisory firm, and the information provided should not be construed as professional advice.

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